IGA News

Coming Soon: The IGA’s Garage Guide to Online Presence

Coming Soon: The IGA’s Garage Guide to Online Presence

30 June 2020

A vast majority of consumers use the internet as their only source of information when looking for a local, reputable independent garage. If your garage can’t be found online, you could be missing out on a great deal of business to competitors that have more visibility on the internet and social media.

It can be tempting to rely on third-party work provision websites to bring in new business, but this leaves you paying extortionate fees. More importantly, it also associates you with the work provider, dulling your brand and removing any sense of individuality that customers love.

By setting up your own online presence you will have full control of your company’s image online, make it far easier for motorists in your local area to discover and contact you, and save money in the long-term.

If you’re not tech-savvy it can be daunting to step into the world of online marketing, but the IGA’s new step-by-step guide walks you through a variety of online platforms and marketing suggestions that can be implemented for little to no cost, including:

- Developing your logo and branding
- Creating up a website
- Setting up and running business social media pages
- Adding your garage to Google Business and Google Maps
- Utilising e-mail marketing and press releases
- Creating a marketing strategy

…and more!

The Garage Guide to Online Presence will be posted to you soon as a benefit of IGA membership. If you have any further queries, please call the direct member helpline or 0845 305 4230.