IGA launches Trust My Garage TV campaign
The Independent Garage Association (IGA) is launching an extensive TV campaign for the Trust My Garage (TMG) Code of Practice to drive customers to its independent garage members.
The campaign will commence in March and run for at least one year across a wide selection of TV and social media channels. The advert uses a real TMG garage to demonstrate the high quality outlets that are representative of the independent sector of today.
Stuart James, IGA Director comments: “In the past year our research into garage work providers has led us to believe that these types of businesses will have a significant long-term detrimental impact on independent garages. This campaign has been driven by our members who have been expressing concerns about consumer work provision for some time.
“Trust My Garage supports and enhances a garages own brand identity and does not sit between the garage and its customers, unlike third-party work providers. The Trust My Garage Code of Practice does not charge its members or their customers for this service – it’s a Government backed code for independent garages and a benefit of IGA membership that does not take a skim”.
The TMG Code of Practice is approved by the Chartered Trading Standards Institute (CTSI) and has over 2,900 members registered. Each new member undergoes a rigorous site audit to demonstrate that it has reached the standards set by the IGA. Once passed, it may display the TMG shield as a badge of quality. This provides consumers with a high level of confidence in a market place where there are so many conflicting garage schemes.
Garages can join the IGA and be part of Trust My Garage by calling 0845 305 4230.
NOTES TO EDITORS:
- Stuart James, IGA Director, is available to interview.
Gemma Stannard, IGA Communications Manager
Tel: 0207 307 3402 ext. 1413