IGA News

Independent Garages Top Consumer Satisfaction Charts

Independent Garages Top Consumer Satisfaction Charts

27 April 2017

A new consumer survey, commissioned by the National Franchised Dealers Association, concluded that independent garages had the greatest level of satisfaction compared to franchised dealers and non-franchised national chains, and stood out for being trustworthy, value for money and not getting ripped off.

This is great publicity for the sector, as it shows that consumer perceptions of independent garages are continuing to rise, and independents are being recognised for their many benefits over franchised dealers.

The IGA released a press release earlier in the month to publicise the findings, which you can read below. If you’d like to spread the good news to your customers on your website or social media pages, please click here for the original press release link.

Independent Garages Top Consumer Satisfaction Charts

The Independent Garage Association (IGA) is delighted, but not surprised - to see that independent garages topped consumer satisfaction comparisons in the National Franchised Dealers Association’s (NFDA) Consumer Attitude Survey Spring 2017.

The survey which researches consumer attitudes towards servicing and repair in the retail automotive aftermarket, concluded that independent garages offer the greatest level of satisfaction compared to franchised dealers and non-franchised national chains.

The survey found that independent garages stand out against competitors for their MOT work, changing brakes and discs, replacing parts and in particular for their locality and convenience.

The top five reasons consumers chose an independent garage over other providers were -

  • Location
  • Trust
  • Convenience
  • Value for money
  • Not getting ripped off

Stuart James, IGA Director comments, “The independents will always score highly with customer satisfaction due to their personal involvement in the way customers are treated, and in recent years efforts to improve perceptions of the sector have been very successful.”

The NFDA Consumer Attitude Survey aims to explore current market perceptions of franchised dealerships and their competitors, and understand consumer opinions and behaviour in the UK aftermarket sector.

Click here to read the full NFDA Consumer Attitude Survey and see further statistics.