IGA News

Trust My Garage – New marketing tools for 2020

Trust My Garage – New marketing tools for 2020

31 January 2020

The Trust My Garage television advert will continue to play across the nation’s screens in 2020, encouraging motorists to visit the TMG website to find a trustworthy garage near them.

If you haven’t watched the advert yet, take a look here!

Promoting your TMG membership

New CTSI marketing tools

The Trust My Garage Code of Practice is Chartered Trading Standards Institute (CTSI) approved, so consumers can be confident that TMG members have a proven commitment to honest business, higher customer standards and ADR protection.

CTSI have published new marketing materials to help you explain to your customers how being part of the code benefits them.

Their ‘Look for the Logo’ campaign explains to consumers why they should check that businesses are part of an approved code before using them. Watch one of their new videos below, and click here to see them all on YouTube, where you can share them on your website or social media.

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Four new posters have been created to compliment the videos – click here to download them. Why not have the videos playing in your reception and print the posters to match?

Another new poster is available that explains why being part of a code means your business is reliable and trustworthy. Download and print the poster to display on your premises, or share it online, by clicking here.

Your TMG website profile

Take a few minutes to make sure your garage profile and services list are up-to-date on the TMG website to take full advantage of this opportunity.

To do this, click here to log in to the TMG website (using the same details you use for the IGA website). Once logged in you will be on your Garage Account page where can update you garage address, contact details , opening hours and description, plus photos of your garage, your location on the TMG map, and services that you offer. Consumers can filter their search results by service, so it is beneficial to keep your services updated. If you’d like to add a service that’s not currently available, please get in touch via the member helpline.

TMG marketing tips

Alongside updating your TMG profile, you can read our marketing checklist by clicking here, giving you lots of extra ideas to help you reach more local consumers and shout about your TMG membership as a badge of quality for the independent sector.

Why join Trust My Garage?

Trust My Garage is included as part of your membership, and does not charge members or consumers - it’s a Code of Practice for independent garages and a benefit of IGA membership that does not “skim”.

Trust My Garage Code of Practice is CTSI approved, which helps you advertise your business as one that consumers can trust. It will give your customers confidence that you are complying with the high standards set by the code, and will give them extra protection beyond their normal consumer rights such as a robust complaints procedure and clear contractual information.

All current TMG members must have the joint TMG/CTSI logo prominently displayed on their website as part of CTSI’s brand guidelines. You can download the logos from the members area by clicking here, and you can read the guidelines in full here.

Benefits of TMG membership

  • Become part of a nationally recognised brand
  • Benefit from national TV advertising
  • Your garage listed on the TMG and CTSI consumer websites
  • TMG website includes honest and genuine feedback ratings to maximise your appeal to potential customers
  • Additional marketing support from the IGA, including signage and marketing pack
  • Fully supported social media feeds, posting daily content for your business to share with its customers
  • High levels of consumer awareness and trust
  • Included with IGA membership, subject to passing CTSI audit

How to join TMG

If you are not currently a Trust My Garage member, but would like to be considered, give our friendly helpline team a call and we will arrange a site visit to make sure that your businesses and processes meet the standards that CTSI require. You will also need to commit to following the Trust My Garage Customer Charter, which you can view here. Call the direct member helpline or 0845 305 4230 to get started!