Meet the Team

Roger Ayres

Executive Committee


Q: Who are you and what is your business?

A: Roger Ayres, director of Bushey Hall Garage Ltd, a family run independent accident repair and service centre, based in Bushey,
Herts. We operate a 24hr breakdown/recovery fleet, are a Class IV MOT testing station and Bosch Car Service Centre.

Q: How did you start in the motor industry?

A: Bushey Hall Garage has been in the family for three generations. After finishing engineering at college, I started at the shop floor ­ where I still spend time ­ and worked my way up. I’ve now been in the motor industry for 35 years, and had to earn any gains made the hard way ­ one step at a time!

Q: How do you see the future for the IGA?

A: The IGA has got to be the face of the independent industry. It has to listen and be responsive. When action is needed, members expect it to be taken. Dealership networks can’t cope with the number of vehicles out there and good quality independents have a bright future. But we need the support and strength of the IGA.

Q: What are the big issues facing the industry and what can the IGA do to address those issues and to help its members?

A: There are two big issues at the moment. These days vehicles are complex pieces of equipment. The independents have got to stand up to manufacturers, particularly when it comes to gaining access to technical information. Talk is cheap, but information needs to be provided.

Q: How did you become involved with the IGA?

A: We have been members of the IGA for decades, and in all honesty, while I attended regional meetings and received advice occasionally, I had not had too much involvement. Earlier this year, after calling Stuart James to talk about the state of the industry and the role of the IGA, Stuart and I got together for a meeting and he then invited me to join the executive committee.